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Conservatives call for free sponsorship for traders as roundabout sponsorship collapses

Conservative Press Release: ROUNDABOUTS in Milton Keynes should be offered up for free advertisement to local businesses, as figures show that income from roundabout sponsorship has collapsed by nearly 200% with many roundabouts having old or empty advertisements.

Figures from MK Council’s budget show that the Council were expecting £280,000 of income from roundabout sponsorship in the last 12 months but only received £9,000.


Now Conservatives are calling for the unused roundabouts to be offered to local tradespeople and businesses so that they can take advantage of the more than 130 roundabouts around the city.


They say that rather than keeping the roundabouts underused, the Council should be offering sponsorship for free to boost the local economy and allow businesses to promote their services.


As it stands, most roundabouts require companies to pay between £2000 - £5000 for a 1-year sponsorship meaning there has been little uptake in roundabout advertisement.


It comes as the local Conservatives begin to set out their new budget proposals that will represent the cornerstone of a post-pandemic recovery plan to strengthen its commitment to supporting small businesses.


Cllr Alex Walker, Leader of the Conservative Group, said:


“We are committed to delivering an ambitious post-pandemic recovery plan that puts supporting small businesses as the cornerstone. This is one of many proposals that we have that will support local companies in boosting their trade.


With over 130 roundabouts in the city, it’s an absolute joke that this Council does nothing to allow small businesses to promote their services by gatekeeping roundabout sponsorship with huge sponsorship fees that deter interest.


We should be combining our many fantastic roundabouts with the opportunity to support local jobs and our economy.”

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