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Female-founded business incubator pays it forward with support from NatWest

Incubation Nation, a community interest company dedicated to providing self-employment and start-up support services, has secured a £10,000 grant from NatWest.

Awarded during Small Business Month, the funding will support 100 local women entrepreneurs in the South East Midlands to receive comprehensive business planning and development support, empowering them to turn their entrepreneurial ideas into successful ventures.


Founded by Sam Poole, Incubation Nation is committed to ensuring female entrepreneurs are not left behind during the critical start-up stage. The grant from NatWest will facilitate one-on-one business planning sessions for each participant, followed by monthly accountability, training, networking and 30-day review sessions. These services aim to equip women with the necessary skills and resources to succeed with their business ideas.


Debbie Lewis, Accelerator Manager at NatWest, said:

“The mission of supporting women-led businesses to start and scale is important to us, and we share Incubation Nation’s mission to empower women entrepreneurs to build on their great ideas.


“This grant underscores our commitment to harnessing entrepreneurial spirit and ensuring that women have access to the tools and mentorship that they need to thrive in the world of business.”


Sam Poole, founder of Incubation Nation, said:

“Our goal is to provide women whose drive, inspiration and creativity led them to start a business with the foundational support necessary for success. This grant from NatWest is a significant step towards achieving that goal, and we are excited to see the positive impact it will have on our participants.”



Incubation Nation’s tailored approach to supporting women entrepreneurs includes personalised business planning, ongoing training, and a robust support network. This comprehensive program is designed to address the unique challenges faced by women in the start-up phase and to ensure they have a solid foundation for long-term success.


In 2023, NatWest supported over 45,000 people and businesses through our enterprise programmes, including our free Accelerator programme. Last year our business support specialists delivered over 300,000 interventions, with 55% of this support going to women.



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